By Lift Worldwide

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We all need a little help forming the habits we know will make our lives better!

Lift helps you overcome complacency by enabling you to declare your habit goals and see when you're actually making progress on them. And since Lift is social, you'll get to enjoy the support of your peers and friends, many of whom are trying to form the same sorts of habits!

The key to success is paying attention and taking one step at a time. Simply check into your habits on the days that you do them, and perhaps record a note about how it went. You'll be surprised at how a bit of motivation can go a long way.


☆ Pursue an unlimited number of habits for free
☆ Easily checkin to your habits with just one tap per day
☆ View weekly and monthly reports about your progress
☆ Include some notes to form a journal around your habits
☆ Support others who are pursuing the same habits by giving them props
☆ Connect your Twitter account to follow your friends' habits
☆ Check out the most popular habits and join any that interest you

Most popular habits:

➣ Exercise
➣ Drink more water
➣ Floss
➣ Read
➣ Meditate
➣ Eat breakfast
➣ Pushups
➣ Inbox Zero
➣ Set priorities for your day
➣ Take multivitamin
➣ Sleep at least 8 hours

What's New in Version 1.1.2

Two major changes. We've optimized the activity feeds to show you more interesting check-ins. We've also added progress summaries to every check-in

Every Lift habit is supported by a community of people who are trying to achieve the same habit. The idea is that like-minded people can provide inspiration, motivation, accountability, and, often, key pieces of advice.

Our inspiration for support communities comes from the real world. Team In Training, Weight Watchers, Alcoholics Anonymous, and religion all have examples of giant behavior change brought on by serious social support. Can we package that into the Lift App in a way that's fun, generalizable to any goal, and travels around in your pocket?

Let me come back to AA, because it's not quite what Lift is about, but is extreme enough to be a fun conversation point.

Lift recently celebrated having helped floss one million teeth. You may find the idea of a virtual Non-flossers Anonymous for the 88% of people who don't floss daily humorous (I do). It's over the top support for a trivial habit. But it's working.

At the start of Lift, a friend of mine (I mean that literally, not as a euphemism) invited me to visit her AA group. Two things stood out, the trauma of alcoholics hitting rock bottom and the joy of being in a room of positive support. Clearly, Lift isn't about trauma. So many of our early users are super successful people who want to be even more successful. There's nothing about guilt, shame, or rock bottom in the pitch we make.

But the second half, the feeling that together we can achieve anything, is very much in our mission. If we could apply that to flossing, exercise, reading, meditation, and all of the other 30,000 habits that people have created on Lift, then we'd be making an enormous impact on the world.

Let me circle back to the most recent product changes.

Previous to today, the support community we were providing was a collection of all people, friend and stranger alike, who had taken a step toward the same habit as you that day. In practice, the activity feeds were kind of dull—just a lot of strangers without any context.

The switch in the feeds today is that we're showing you people you know (through Facebook & Twitter) and people who have left notes. The people you know are there for true accountability and motivation. The people leaving notes are there for information sharing (for example, in the Slow-carb diet habit, the notes are an endless stream of inspiration for what to eat).

We're also starting on something which I called progress summaries above. This is the first step toward something big.

Today every check-in is going to have a summary of progress as either the total number of check-ins or the total number of days in a streak. We've had this in our beta builds for awhile and it's great to be able to be reminded of what we're accomplishing.

But this tiny step is something we can and will expand on. An obvious direction would be to start acknowledging non-daily streaks. That's a common (and reasonable) request from users. Another direction would be to start challenging progress toward progressive milestones. We did this in a very early version of Lift and loved the effect.

See you in the habits,
The Lift Team

iPhone Screenshots

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Customer Reviews

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