We’ve been in business for over a decade. Here are some major milestones along the way.

Shopping, auctions and stock trading gain popularity online.
1998
37signals Founders
1999
37signals is founded as a Web design firm by Jason Fried, Carlos Segura, and Ernest Kim in Chicago.
The MP3 file format emerges as the popular way to listen to music online.
2000
37signals SvN
2001
37signals launches the Signal vs. Noise blog as a medium to talk about design, business, experience, simplicity, the web, and culture.
Blogs become a popular medium for publishing on the Internet.
2002
David Heinemeier Hansson
2003
David Heinemeier Hansson is hired to develop a project management tool for managing Design projects.
Basecamp
Basecamp, a new kind of project management tool, is released. 37signals abandons Web design in favor of software development.
2004
2005
Apple introduces the iPod nano.
The internet site YouTube launches.
Backpack
Backpack, the best way to keep your business organized, launches.
2005
2006
The Blu-ray Disc format is released in the United States.
Getting Real
37signals publishes Getting Real, a book about the business of design & programming.
2006
Campfire
2006
Campfire, web-based collaborative group chat, launches.
The Nintendo Wii video game console is introduced in North America.
2006
Bezos Expeditions
2006
Bezos Expeditions invests in 37signals.
The final book of the Harry Potter series, Harry Potter and the Deathly Hallows, is released.
2007
Highrise
2007
Highrise, a better way to keep track of contacts and leads, is released.
SvN readers
Signal vs. Noise blog is read by over 90,000 people a day.
2007
Getting Real comes out in paperback
2007
Getting Real is released in paperback and continues to inspire entrepreneurs and business owners worldwide.
GPS becomes a ubiquitous technology working its way into cellphones and notebook computers.
2008
37signals Live
2008
37signals Live—a question & answer show featuring Jason Fried and David Heinemeier Hansson—is first broadcast online.
2009
Barack Obama becomes the 44th President of the United States.
Basecamp turns 5
Basecamp turns 5-years-old. Over 3,000,000 people have Basecamp accounts and over 2,800,000 projects have been created.
2009
10 years
2009
37signals celebrates 10 years of being in business.
37signals ID
37signals ID—one username and password for all your Basecamp, Highrise, Backpack, and Campfire accounts—is introduced.
2009
REWORK
2010
Jason Fried and David Heinemeier Hansson write REWORK – a new business book. In its first week it becomes a New York Times bestseller.
37signals Suite
The 37signals Suite is introduced — allowing customers to use Basecamp, Highrise, Backpack, and Campfire all for one low price.
2011
Basecamp
2012
37signals introduces an all new Basecamp that’s completely redesigned and reimagined from the ground up.

Meet the leadership team.

Jason Fried

Jason Fried is the co-founder and President of 37signals. Jason believes there’s real value and beauty in the basics. Jason co-wrote all of 37signals books, and is invited to speak around the world on entrepreneurship, design, management, and software.

David Heinemeier Hansson

David Heinemeier Hansson is a partner in 37signals. He has been working with the Net with varying levels of success since 1996 — in the fields of game journalism, marketing, project management, design, and development. In July 2004, he released the framework Rails (also known as Ruby on Rails). It’s the infrastructure software that is used to build all the applications at 37signals and thousands of other popular sites.

Jeff Bezos, Advisor

Jeff Bezos, CEO of Amazon.com, has always been interested in anything that can be revolutionized by computers. Intrigued by the amazing growth in use of the Internet, Jeff created a business model that leveraged the Internet’s unique ability to deliver huge amounts of information rapidly and efficiently. In 1994 he founded Amazon.com, Inc., the leading online retailer that offers services which traditional retailers cannot: lower prices, authoritative selection, and a wealth of product information. Jeff Bezos is the sole investor in 37signals.

Meet the rest of the team at 37signals →


Here’s everything we offer, soup to nuts.

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