Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (APenguin Special from Portfolio) [Kindle Edition]

Ryan Holiday
4.4 out of 5 stars  See all reviews (197 customer reviews)

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Book Description

September 3, 2013
Dropbox, Facebook, AirBnb, Twitter. A new generation of multibillion dollar brands built without spending a dime on “traditional marketing.” No press releases, no PR firms, and no billboards in Times Square.

It wasn’t luck that took them from tiny start-ups to millions of users and massive valuations. They have a new strategy, called Growth Hacking. And it works.

In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 executive.

"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation."
—Andrew Chen, Silicon Valley entrepreneur, essayist and advisor

"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it."
—Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth

“Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you’ve never heard of.”
—Tim Ferriss, #1 bestselling author of The 4-Hour Workweek, investor in Twitter, Uber and TaskRabbit

"Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.”
—Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo

"Finally, a crystallization and explanation of growth hacking in easy to understand terms—and better yet, real strategies and tactics for application."
—Alex Korchinski, Director of Growth, Soma

"Ryan's book will help every lean entrepreneur trying to grow their business and master the art of marketing and growth."
—Patrick Vlaskovits, author of The Lean Entrepreneur


Editorial Reviews

About the Author

Ryan Holiday is the bestselling author of Trust Me I’m Lying: Confessions of a Media Manipulator. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians, and served as director of marketing at American Apparel. He currently lives in Austin and writes for Thought Catalog and the New York Observer.

Product Details


Customer Reviews

Most Helpful Customer Reviews
19 of 23 people found the following review helpful
5.0 out of 5 stars A great primer on growth hacking September 3, 2013
Format:Kindle Edition
Once again Ryan's at the forefront of change. In Growth Hacker Marketing, he shows how the marketing game has changed forever and how marketers must learn a new mindset or risk becoming obsolete.

Here's 5 takeaways from the book that will help you stay relevant:

1.) Adopt the Growth Hacker Mindset

If you wait until your organization gives you something to market/sell, then you've probably already lost.

Growth hackers get involved during the development and design phase to ensure they help build something that people want.

Via Growth Hacker Marketing: "A growth hacker doesn't see marketing as something one does, but rather something one builds into the product itself."

This isn't about the tools (those change depending on the task); it's about "finding clarity in a world that's been dominated by gut instincts and artistic preference for far too long." (Holiday)

2.) Establish Product Market Fit

It's time to stop guessing what people want. You can't sit in your office with your colleagues discussing what would be cool or what you think potential customers would want.

Or rather, you can, but you're wasting valuable time.

A better strategy is to get a minimum viable product in front of your customers to ensure that you're meeting their needs.

Via Growth Hacker Marketing: "Product market fit is a feeling backed with data and information."

Have you ever tried to market or sell something that people didn't want and that you didn't believe in? How'd that work out for you?

3.) Make Mistakes Quickly

Via Growth Hacker Marketing: "The thing about marketers -- and, well, everyone -- is that we're wrong all the time.
Read more ›
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37 of 50 people found the following review helpful
5.0 out of 5 stars A Must-Read for any Entrpreneur September 3, 2013
Format:Kindle Edition|Amazon Verified Purchase
Ryan, you just revealed all the secrets. i can't believe you did it.

Full disclosure: I hired Ryan's firm to market my last book which turned out to be a bestseller (thank you, Ryan).

That said, Ryan, you're fired.

You gave all the secrets in this book. Anyone can do it now.

I hope you come up with some new ideas but even then, this book teaches me how to come up with my own ideas for growth hacking.

I also like how you summarize how some companies growth hacked indirectly by pivoting their models. Even some of the biggest names out there. Very good examples.

And I like how you gave specifics in terms of the types of growth hacks and the ways a company can follow in the footsteps of some of these fast growing companies you mention.

I read the book in one sitting. I highly recommend it.
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9 of 11 people found the following review helpful
1.0 out of 5 stars kind of superficial October 26, 2013
Format:Kindle Edition|Amazon Verified Purchase
One has to know that Ryan is a self promoter and a PR guy.
So the book handles the topic in a very superficial way.
Nothing one would not find in the growth mkt. blog posts.
I usually like his stuff but this is a disappointment.
One thinks that he growth hacked the sales of this book and forget about growth hacking the content is this book.
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4 of 4 people found the following review helpful
2.0 out of 5 stars not even a primer November 14, 2013
Format:Kindle Edition|Amazon Verified Purchase
More like the forward to a primer. Don't get me wrong, there's some value in the book especially for those that have no idea what growth hacking is, but there's little here beyond a definition and a few shallow examples - and of course an offer for a paid website to learn more. The author was kind enough to include links to further reading, but the links aren't clickable. How did that get past user-experience testing?
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21 of 28 people found the following review helpful
5.0 out of 5 stars Growth Hacking going mainstream September 3, 2013
Format:Kindle Edition|Amazon Verified Purchase
It is perfectly fitting that the guy who wrote the book on media-hacking has now written the book on growth-hacking. Stemming from his experience and hacking growth creatively at American Apparel and with his clients and friends such as Tim Ferriss and folding in stories from innovative companies finding growth in innovative ways, Growth Hacker Marketing is the best way to get up to speed.
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3 of 3 people found the following review helpful
By Sandy
Format:Kindle Edition|Amazon Verified Purchase
I admit it. I ordered this almost exclusively based on reading an enthusiastic review from James Altucher. That was all it took.

Best money I've ever spent (sorry, James, you've been outranked...)

I just graduated from an incubator program and we're building out our product. Ryan's book made me go back and completely re-think how to build our marketing right into the product. Anybody launching ANYTHING needs to read this book.

Build a killer product.

Build your marketing right into the product.

Build a platform to launch it on.

Test the hell out of everything.

No marketing degree necessary.
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7 of 9 people found the following review helpful
2.0 out of 5 stars Too short and repetitive October 19, 2013
Format:Kindle Edition|Amazon Verified Purchase
While it was interesting, it was repetitive and did not elaborate on more case studies. It left it out, but it was definitely something interesting to know about.
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